![]() It arose diachronically as a fusion of indigenous languages and foreign language (English). Nigerian Pidgin Nigerian Pidgin arose as an artificial language as a result of contact situations in instances where there was no defined language. These tools provide illuminating pragmatic insights and perspectives on Nigerian Pidgin media adverts. This peculiarity gave prominence to the continuing use of Nigeria Pidgin as a lingua franca. Thus the goal of this paper is to establish how pidgin adverts communicate the intended meaning of their advertisers and how the audiences perceive them through an application of “Presupposition” and “Implicature” as conceptual or theoretical tools. ‘Koro’ is borrowed from Isoko while ‘Lungu’ is Hausa meaning ‘short cut’, ‘dark alley’ or ‘dirt road’ depending on the context it is used in. For instance, ‘Walahi’ is a Hausa word that means ‘sincerely or truthfully’. In the light of the above, I am interested in how meaning is assigned to a piece of pidgin discourse, especially an advert in Nigerian Pidgin. Nigeria, for instance, is a multilingual nation with about 520 local languages (Uzoezie viii) spoken alongside the English language and this results in. Pidgin borrows words from indigenous languages and English. The nature of Nigerian Pidgin, its easy mode of acquisition as well as the multilingual background of Nigerians may have been responsible for its present status and functions. Nigerian English could be added to the list of World Englishes (WEs). There is now what is called Nigerian Pidgin English which is a version of English and ethnic Nigerian languages spoken as a kind of lingua franca across Nigeria. In fact, despite the fact that it is not yet an official lingua franca in the country, it is a daily phenomenon in every day affair of an average Nigerian. to the English language as spoken in Nigeria and explain whether the term. In the mass media (television, radio, magazines and newspapers), schools, higher institutions of learning, government offices, etc., pidgin discourse abounds. Among the educated and barely educated, the pidgin is used profusely in many spheres of life, especially in informal situations. ![]() Nigeria as one among the first languages by more than fifty millions of. ![]() The use of Nigerian Pidgin seems to have gained a wider currency since Nigeria’s independence in 1960. Nigerian Pidgin (NigP hereafter) is an English-based expanded pidgin spoken in.
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